Apparently, the letter ‘Z’ has now been cancelled, with Zurich Insurance Group dropping it as their main logo in response to fears over being connected to Russia.
Switzerland’s largest insurer made the announcement in a statement to Reuters, saying it was “temporarily removing the use of the letter ‘Z’ from social channels where it appears in isolation and could be misinterpreted.”
The company also reserved the right to “take further actions if and when required.”
Instead of its original ‘Z’ logo, the company will now use its full name because ‘Putin bad.’
The letter has been spotted on Russian military hardware and for some has come to symbolize support for the Kremlin, although ‘Z’ hasn’t been adopted officially by the Russian military.
Earlier this month, Zurich announced it was suspending operations in Russia and not taking on any new customers in the country.
Numerous public figures have also had their careers sabotaged merely for being Russian.
As we previously highlighted, world number one tennis star Daniil Medvedev faces a ban from competing at the Wimbledon tournament in London unless he publicly denounces Vladimir Putin.
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